Media Buyer / VBET

SoftConstruct

- Develop, launch, and manage advertising campaigns for mobile app promotion across various platforms (Google UAC, Facebook Ads, TikTok Ads, Apple Search Ads, etc.) - Optimize campaigns based on key performance indicators (CPI, CPA, ROAS, LTV) - Analyze and segment target audiences to improve conversion rates and lower cost per install - Manage advertising budgets to ensure the most efficient use of resources - Collaborate with creative teams to produce visual and textual ad materials that drive conversions - Conduct A/B testing of ad creatives and different user acquisition strategies - Monitor trends in the mobile app and advertising market to implement new solutions - Prepare reports and regularly present campaign results to management

- 2+ years of experience as a Media Buyer, preferably with a focus on mobile apps - Proficiency with advertising systems: Google UAC, Facebook Ads, TikTok Ads, Apple Search Ads, and other platforms for app promotion - Strong knowledge of analytics tools (Google Analytics, AppsFlyer, Adjust, Firebase, etc.) to track key metrics - Experience managing large budgets and achieving performance targets - Understanding of key mobile advertising metrics: CPI, CPA, ROAS, LTV - Ability to analyze data and make decisions based on insights - Capable of multitasking and quickly adapting to changes in advertising campaigns

Apply here https://peopleforce.softconstruct.com/careers/v/1671-media-buyer-vbet Please mention in your application that you have learned about this position from MyJob.am