PPC Specialist / VBET

SoftConstruct

- Advanced PPC Campaign Management: Manage and optimize PPC campaigns across search and display networks, ensuring ROI and performance improvements - Competitor Analysis: Advanced competitor research, identifying new opportunities and adjusting strategy accordingly - Regional & Product Team Communication: Regularly align goals with regional marketing teams and product teams to adjust campaigns with local market needs and product offerings - Compliance & Legal Issues: Work closely with legal and finance teams to ensure campaigns comply with EU regulations, local laws, and industry standards (especially relevant to online betting) - Budget Management: Assist in budget planning and control for PPC campaigns across various markets - Optimization: Continuously optimize campaigns, adjusting keyword bids, targeting, and ad copy to improve results - Analytics & Reporting: Provide detailed performance reports using Google Analytics, Metabase, and other tools.Suggest actionable insights based on data analysis - Stakeholder Communication: Communicate campaign performance and strategic changes to management, regional teams, and other stakeholders

- Experience: 2-4 years of experience in PPC management, preferably in a regulated industry like online gaming or betting - Skills: Advanced knowledge of PPC platforms (Google Ads, Bing, etc.), keyword research, and campaign optimization techniques - Tools: Proficiency with GA4, Metabase, Hotjar, Google Ads, and other analytics tools - Language: Proficiency in English; additional EU language skills are highly desirable - Education: Degree in Marketing, Business, or a related field, or equivalent work experience

Apply here https://peopleforce.softconstruct.com/careers/v/1673-ppc-specialist-vbet Please mention in your application that you have learned about this position from MyJob.am