Sports Marketing Manager / VBET
Company
SoftConstruct
Category
Job Address
Application Deadline
Sales & Marketing
Yerevan, Armenia
05/04/2025
Responsibilities
- Drive key performance indicators (KPIs) including user count, active users, betting volume, and user engagement across all regions
- Optimize Esports betting offerings based on game popularity, regional demands, and emerging market trends
- Develop multi-regional marketing strategies tailored to specific audience behaviors and preferences
- Plan and execute marketing campaigns for major and minor Esports tournaments to boost user acquisition and retention
- Collaborate with regional teams to implement promotional and branding campaigns that resonate locally
- Analyze campaign performance and implement iterative improvements to maximize ROI
Required Qualifications
- Experience in Esports betting, sportsbook operations, or gaming
- Strong knowledge of the Esports ecosystem (games, tournaments, audience)
- Proven track record in multi-regional market growth and localization
- Hands-on experience in marketing, user acquisition, and retention
- Understanding of risk management and regulatory compliance
- Data-driven mindset with strong analytical and project management skills
- Excellent communication and collaboration abilities
- Bachelor’s degree in Marketing, Business, or related field (preferred)
- Proficiency in analytics, CRM, and marketing tools
Application Procedures
Apply here
https://peopleforce.softconstruct.com/careers/v/1657-esports-marketing-manager-vbet
Please mention in your application that you have learned about this position from MyJob.am
Additional Information
- Competitive experience-based salary
- Coverage for the employee and family health insurance
- Upskilling and reskilling trainings
- Social events, corporate parties
- 4 day offs in a year
- Transportation