Digital Marketing Coordinator

Ucom

- Develop and implement a multi-channel digital marketing strategy aligned with company objectives - Oversee the entire digital marketing campaign lifecycle, from initial concept to execution and analysis - Collaborate with in-house marketers and designers to ensure timely and high-quality project delivery - Manage the creative production process across digital channels, guiding content from ideation to post-production - Develop briefs for internal teams and external creative agencies, providing feedback and following up on deliverables - Proficiency in SEO to collaborate closely with the agency in optimizing the company’s websites, followed by conducting audits to ensure ongoing effectiveness - Implement marketing automation solutions to streamline and optimize digital efforts - Design and manage chatbot marketing campaigns using platforms such as ManyChat - Conduct testing, analyze data, and identify actionable insights for continual campaign optimization - Plan and execute email marketing campaigns, monitor effectiveness, and suggest improvements - Perform competitive analysis and benchmarking to keep strategies current and effective - Monitor, analyze, and report on digital marketing performance and communications impact - Propose innovative growth strategies and new channels for engagement and conversion - Work cross-functionally to manage brand reputation and ensure consistent communication across all digital channels

- Minimum of 5 years of proven experience in Digital Marketing - A degree in Marketing, Communications, or a related field is a plus - Comprehensive knowledge of Digital Marketing, including website management, SEO, content creation, SMM, and digital advertising - Advanced understanding of SEO (including technical SEO) with experience using tools like Ahrefs, Moz, and Semrush - Proficiency in HTML and CSS - Experience with chatbot marketing platforms, particularly ManyChat - Strong analytical skills, with the ability to use tools like Google Analytics, Yandex Metrica, and Firebase - Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager, MyTarget, and Yandex Direct - Knowledge of email marketing platforms and best practices - Exceptional communication, presentation, and data visualization skills - Strategic, creative problem-solving abilities with attention to detail - Ability to manage multiple projects simultaneously with excellent organizational skills - Proficiency in Armenian, with good knowledge of Russian and English - Positive attitude, a good sense of humor, and resilience under pressure

Apply here https://ucom.spark.work/career/job/144?sourceCode=260b94e5f4a0e71f&lang=en Please mention in your application that you have learned about this position from MyJob.am