Marketing & Social Media Specialist

SoftConstruct

- Plan and manage marketing activities to promote FeedConstruct’s B2B data feed products and support lead generation goals - Oversee and grow FeedConstruct’s corporate social media presence, ensuring consistent and professional brand communication - Set up, manage, and optimize paid campaigns on platforms such as LinkedIn Ads, Meta Ads, and Google Ads - Coordinate with internal teams (content, design, product, sales) to ensure timely execution of paid campaigns and product promotions - Conduct research on competitors, industry trends, and market dynamics to inform targeting and positioning strategies - Analyze and report on campaign performance metrics (impressions, CTR, CPC, conversions, etc.) and provide recommendations for optimization - Collaborate with the sales team to support lead generation, lead nurturing, and marketing-to-sales alignment - Maintain marketing dashboards and regularly report on key metrics to track effectiveness and ROI - Ensure compliance with platform policies and industry standards in all paid and social activities

- Bachelor’s degree in Marketing, Communications, Business, or a related field - At least 2 years of experience in a similar B2B marketing role - Proven experience managing LinkedIn and Meta Ads campaigns; Google Ads is a strong plus - Familiarity with analytics tools (Google Analytics, Meta Business Suite, LinkedIn Campaign Manager) - Experience managing corporate social media accounts (especially LinkedIn) with a B2B focus - Strong analytical and reporting skills to track, evaluate, and optimize performance - Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously - Excellent written and verbal communication skills in English - Understanding of the iGaming or sports data industry is a plus

Apply here https://peopleforce.softconstruct.com/careers/v/1737-marketing-social-media-specialist Please mention in your application that you have learned about this position from MyJob.am