Digital Marketing Specialist

SoftConstruct

- Develop and execute data-driven B2B digital marketing campaigns tailored for the iGaming industry - Manage and optimize multi-channel marketing campaigns (Google Ads, LinkedIn, email marketing, etc.) - Conduct market research and competitor analysis to identify new trends and opportunities - Optimize website content for SEO best practices to improve organic traffic - Collaborate with content writers to develop engaging industry-specific content for blogs, case studies, and whitepapers - Implement technical SEO improvements, including site speed, indexing, and keyword optimization - Plan, launch, and manage campaigns across Google Ads, LinkedIn, and other platforms - Track campaign performance using analytics tools (Google Analytics, SEMrush, etc.) and optimize for maximum ROI - A/B test ad creatives, landing pages, and CTAs to improve conversion rates

- Bachelor’s degree in Marketing or a related field - At least 2 years of experience in digital marketing, preferably in igaming industry - Strong knowledge of SEO, PPC, Google Analytics, and marketing automation tools - Hands-on experience with Google Ads, LinkedIn Ads, Facebook Ads Manager - Proficiency in email marketing platforms (HubSpot, Marketo, Mailchimp) - Knowledge of English and Armenian languages is required - Excellent analytical and problem-solving skills - Ability to work in a fast-paced environment and manage multiple projects

Apply here https://peopleforce.softconstruct.com/careers/v/1716-digital-marketing-specialist Please mention in your application that you have learned about this position from MyJob.am