Social Media Marketing Specialist

Reyma

- Social Media Strategy Development - Content Creation & Curation - Paid Social Advertising (Facebook, Instagram, TikTok, LinkedIn) - Community Engagement & Brand Advocacy - Analytics & Performance Tracking (Google Analytics, Facebook Insights, etc.) - Influencer Marketing & Partnerships - Social Media Trends & Platform Growth - SEO & Content Optimization - Creative Copywriting & Visual Storytelling - Graphic Design (Canva, Adobe Suite) - Crisis Management & Brand Reputation Building - Reel Creation & Video Production (Filming, Editing, Post-Production) - Creative Concept Development - Video Editing Software (Adobe Premiere Pro, Final Cut Pro, CapCut, InShot, After Effects) - Social Media Trends (Instagram Reels, TikTok Videos, YouTube Shorts) - Audience Engagement & Trend Forecasting

- Lead social media strategy for Reyma Store, boosting brand visibility and customer loyalty across Instagram,Facebook and TikTok - Developed a content calendar aligned with seasonal promotions, sales events, and new product launches - Created targeted ad campaigns for product promotions - Spearheaded a customer engagement program, including interactive posts, polls, and Q&A sessions - Worked closely with the creative team to design compelling visuals that reflect Reyma’s brand identity - Utilized data analytics to track performance metrics and adjust campaigns in real-time, ensuring optimal ad performance and audience targeting - Lead the creation of compelling Instagram Reels and TikTok videos to promote Reyma’s products - Conceptualized and produced seasonal and product launch videos, incorporating trends, storytelling, and a creative twist to build excitement and drive sales - Used analytics tools to measure performance of video content, optimizing future content for higher reach and engagement based on audience preferences - Experimented with viral challenges, user-generated content, and influencer collaborations to amplify reach and connect with a broader community

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