Marketing manager

Alexandrea Winery

- Develop and implement an integrated marketing plan that aligns with the winery's brand identity and business goals - Ensure the successful execution of marketing campaigns and initiatives - Oversee and be part of the creation of engaging content for various marketing channels, including social media, email campaigns, blogs, and traditional advertising platforms - Identify and pursue strategic partnerships and collaborations to expand the winery's reach and enhance brand visibility within the local community and the broader market - Monitor and analyze marketing performance metrics, consumer trends, and industry insights to optimize marketing strategies and enhance the overall effectiveness of marketing efforts - Coordinate and organize promotional events, wine tastings, and community engagement activities to foster customer relationships and increase brand loyalty - Actively work with Sales Department to present the products - Travel with the team to present the company during international and local events - Actively work with Vine and Wine Foundation to find both local and international opportunities for Marketing

- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus - Proven experience (5 years) in a senior marketing role within the wine industry or a related field, with a track record of successfully launching and promoting products - In-depth knowledge of both digital and traditional marketing strategies, including social media marketing, content creation, event management, and brand development - Strong leadership and team management skills, with the ability to motivate and inspire a team to achieve shared goals and objectives - Excellent communication and interpersonal skills, with the ability to build strong relationships with internal teams, external partners, and customers - Analytical mindset with the ability to interpret data, generate actionable insights, and make data-driven decisions to drive marketing performance - A passion for wine, including trends, consumer preferences, and market dynamics - Good written and oral knowledge of English and Russian languages

Send your CV to ddanielyan@alexandreawinery.com Please mention in your application that you have learned about this position from MyJob.am