PPC Specialist

Azarian Growth Agency

- Lead the strategy and execution of PPC and performance marketing campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms to drive high-quality leads and conversions - Craft and launch top-notch digital campaigns from scratch. This includes defining campaign objectives, identifying the best platforms, and setting up tracking - Continuously monitor, analyze, and optimize campaigns to maximize ROI, improve KPIs (CPC, CPA, ROAS), and achieve business growth objectives - Take ownership of the paid acquisition budget, efficiently allocating resources across campaigns, channels, and geographies to ensure optimal results - Perform in-depth research to identify relevant keywords and audiences, aligning ad copy and creative with audience intent and business goals. - Use analytics tools (Google Analytics, Mixpanel, Google Data Studio, etc.) to measure performance, generate insights, and produce detailed reports for stakeholders, highlighting campaign performance and actionable recommendations - Implement A/B testing of creatives, landing pages, and ad copy to optimize campaign performance and conversion rates - Work closely with the Creative Design, Content, and SEO teams to ensure that ads align with the broader marketing strategy, brand message, and content initiatives - Keep abreast of the latest developments in PPC and paid acquisition channels, identifying new opportunities and trends to incorporate into the strategy - Refine ad targeting, messaging, and strategies to improve lead quality, volume, and conversion rates

- 3+ Years of Experience in managing large-scale PPC and paid media campaigns, with a proven track record of success in performance marketing - Expertise in PPC Platforms such as Google Ads, Meta Ads, LinkedIn, and YouTube, with advanced knowledge of campaign management, optimization techniques, and bid strategies - Strong Analytical Skills with proficiency in Google Analytics, Mixpanel, Google Data Studio, and other reporting tools for data-driven decision-making - Demonstrated experience managing and optimizing budgets to drive cost-effective results - Advanced Excel Skills for data analysis, campaign performance tracking, and reporting - Strong understanding of A/B testing methodologies for ads, landing pages, and creative elements - Familiarity with CRO and Landing Page Optimization to improve lead generation and conversion rates - Understanding of Attribution Models and ability to implement tracking systems that accurately measure campaign performance and ROI - Strong Communication and Presentation Skills to clearly convey insights, performance results, and strategies to stakeholders - Up-to-date knowledge of industry trends, best practices, and emerging platforms within PPC and digital advertising.

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