Head of Retention

SoftConstruct

- Lead the design and execution of effective retention programs, including bonus structures, loyalty rewards, and personalized offers to ensure long-term player engagement and reduce churn - Utilize analytics and player data to monitor and assess the effectiveness of conversion and retention strategies Implement continuous improvements based on data insights - Collaborate closely with the marketing, product, customer service, conversion processes and development teams to ensure cohesive execution of strategies that drive player retention and re-engagement - Create and manage player segmentation strategies to provide personalized experiences and offers, improving engagement for different types of players - Leverage knowledge of cryptocurrency in developing crypto-specific retention strategies and ensure smooth and secure crypto-based transactions - Monitor churn rates, analyze the reasons behind player drop-offs, and implement re-engagement campaigns to win back inactive users - Ensure that all strategies comply with industry regulations and are ethically sound, particularly in regard to crypto-based gambling

- Proven experience in conversion optimization and player retention within the iGaming or gambling industry - Deep understanding of customer life cycle management, from acquisition to retention and reactivation - Strong knowledge of cryptocurrency, blockchain, WEB 3 and the integration of crypto wallets into a gaming platform - Analytical mindset with experience in data-driven decision-making and the use of analytics tools - Ability to work collaboratively across departments and manage multiple projects simultaneously - Excellent communication, leadership, and team management skills - A passion for the iGaming industry and understanding of sportsbook and casino player behaviors

Apply here https://peopleforce.softconstruct.com/careers/v/1304-executive-operations-manager Please mention in your application that you have learned about this position from MyJob.am